Mayor Broome launches Buy Baton Rouge program
In celebration of Small Business Week, Mayor Broome kicked off Buy Baton Rouge, a new program aimed at encouraging purchases of goods and services from local businesses throughout the city and parish. Buy Baton Rouge is in partnership with the Baton Rouge Area Chamber and two local apps, sLocal and SellSwipe, that both focus on bolstering local businesses.
“Small businesses are the lifeblood of the local economy – they play a critical role in the vitality of our community and aid in uplifting the areas surrounding them,” said Mayor Broome. “We want to encourage residents to buy local whenever possible, and utilize these two home-grown apps to find great deals and discover local products.”
sLocal is an educational initiative that builds community by supporting education, promoting local businesses, and generating consumer savings. sLocal has created a dynamic mobile platform for local businesses to creatively market their products and services and currently has over 175 participating Baton Rouge businesses.
“sLocal is thankful for the tremendous support from Mayor Broome and shares her deep commitment to education and local business,” said J.P. Kelly, co-founder of sLocal. “As an incentive, the sLocal Team is offering two months of free membership, and a monthly subscription rate of $25/month for EBR-based businesses after that. Over the next month, we will double the amount that will be given back to the schools in our community.”
sLocal’s promotional code is “MayorBroomeSBI” which stands for Mayor Broome Small Business Initiative.
Buy Baton Rouge is also partnering with SellSwipe, a hyperlocal social network centered around product discovery from local businesses. Their goal is to personalize the entire shopper’s journey through advanced analytics, connecting consumers to businesses within their community, while also connecting consumers with each other.
“By using our innovative technologies to embed ourselves within the community, SellSwipe will allow the next generation to form real relationships with local businesses – businesses who provide goods & services that locals might otherwise look elsewhere for,” said David Facey, Founder of SellSwipe. “Our mission is to contribute to a healthy local commerce ecosystem, and make the term “shop local” fun, engaging, and effective.”
“Small businesses are major drivers of entrepreneurialism, account for nearly all net job growth, and make up the majority of all businesses, both here in Baton Rouge and nationally,” said Ric Kearny, chairman of the Baton Rouge Area Chamber board of directors. “BRAC is proud to partner with the city on the Buy Baton Rouge program, and encourages both small businesses and the local community to engage with it.”
sLocal is available on the App Store or Google Play and SellSwipe is available on Google Play. Businesses that want to join SellSwipe’s social network can email firstname.lastname@example.org to set up their profile and start uploading items they have for sale. Shoppers will be able to go to www.SellSwipe.com to register for access to the beta iOS application at the beginning of June.