True BLUE campaign exceeds SU goal
October 1, 2014, marked the successful completion of the Southern University System Foundation’s TrueBLUE 90-day viral fundraising campaign.
The campaign raised $1,186,059.60 in cash contributions to assist Southern University System campuses. The success of the campaign is due to the more than 930 donors who gave an average of $1,275 since its launch on July 1, 2014, and to 68 volunteer campaign captains who used email and social media as primary methods of engagement. NFL Hall of Famer and SU alumnus Aeneas Williams joined campaign volunteers to celebrate the during University’s halftime homecoming festivities on October 4, at A.W. Mumford Stadium in Baton Rouge.
SUSF president Anna Jones and SUSF treasurer Domoine Rutledge presented the $1 million check to SU System chancellors Flandus McClinton, SU Baton Rouge (interim); Victor Ukpolo, SU New Orleans; Leodry Williams, SU Agricultural Research and Extention Center; Ray Belton, SU Shreveport; and Freddie Pitcher Jr., SU Law Center.
“A dedicated team of volunteers made this endeavor successful. The students, faculty, and staff of our campuses will be the beneficiary of their efforts,” said Alfred E. Harrell III, executive director, Southern University System Foundation. Contributions made during the campaign will provide direct support for student scholarships, faculty research projects, and important campus initiatives. Laquitta Thomas, Southern University Alumni Federation first vice president said, “Thanks to all who supported the Million Dollar March. The funds raised will give the next generation of young people the opportunity to be a part of SU’s next 100 years. Donor support allows us to focus on the most critical mission for our campuses to increase student recruitment and enrollment.”
The Southern University System Foundation is a private, nonprofit corporation securing financial support for each of the five campuses of the Southern University System since 1968. The Foundation bridges relationships with faculty, students, alumni, friends, corporations, and other foundations interested in academic excellence for the University System. The SUSF is a voluntary institute of business and professional leaders, proudly incorporated to establish program enhancements for Southern University students, faculty, and the community at large.
By Shonda Y. Wessinger
The Drum Contributing Writer