The Southern University System Foundation kicked-off its second annual Million Dollar March campaign July 23, 2015, at the Donald C. Wade House on the Southern University Baton Rouge campus.
The 90-day viral campaign endeavors to bring campaign volunteers and the business community together via email, text, and social media posts in effort to secure philanthropic contributions to support the five campuses of the Southern University System.
Southern University System President-Chancellor Ray L. Belton Ph.D. said, “I am overwhelmed to have the opportunity to be in the midst of the Southern University supporters who give unselfishly of themselves to the Million Dollar March, and I am excited to be among those who make sure the University has the infrastructure to support the goals and aspirations of the Southern University System.”
SUSF Foundation Board Chairman Domoine D. Rutledge said the success of the Million Dollar March means the University will continue to grow and remain stable. Rutledge reminded the audience that, “as we work for Southern we must remember that we are remnants of the legacy of Southern and with that comes the great obligation to stand and confront the challenges and overcome those challenges to embrace the future of our University.”
Agricultural sciences and animal science major, Robert Easly Jr. echoed the sentiments of Rutledge, as he stated his experiences as a SU student and his gratitude to the SUSF donors who support students like him. The Opelousas native is a testament of the positive impact of philanthropy, and says that he is proud to serve his University as a SUSF Jag Talker. “As a first-generation college student, I was afraid of the challenge I was about to face. Today, I can say that Southern University not only paved the path that led me to my highest potential, but also did the same for countless of other students. I learned about resilience, tradition, and pride. Most importantly, I learned that the true purpose of living is to take what you have received and give it back,” said Easly.
Last year, the MDM generated $1.2 million in cash. That success stemmed from the dedication of volunteers who contributed their time and loyalty to the cause to support SU. “People give to people for good causes, and the success of the Million Dollar March will be based on the work that we do as volunteers,” said Alfred E. Harrell III, chief executive officer for the SUSF. Harrell adds that, “The impact of that success can be seen from the work of the SU family.”
The MDM Campaign will end on October 1, 2015, with a one-day giving blitz. The amount raised will be announced on Saturday, October 17, 2015, during the homecoming football game halftime show.
The Mission of the Southern University System Foundation is to promote the educational and cultural welfare of the SU System by generating annual reoccurring financial support for its five campuses.
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